Scope
Fixed-scope build or ongoing retainer
Scoped to the intervention list from the assessment, built natively on Clay, integrated with the systems the company already runs.
CLAY SOLUTIONS PARTNER
GTM infrastructure your whole portfolio can run
FastForward is the engineering layer that turns Clay from a portco tool into portfolio infrastructure. We fix the data foundation, build the workflows that hold up in production, then package what works so the next company doesn't start over.
THE OPERATING PARTNER'S PROBLEM
Every portco is solving the same GTM problem, separately
Sales and marketing is routinely the single largest cost line in a portfolio company's P&L. Clay puts it at 20-50% of revenue in growth-stage B2B SaaS. It is also the function where AI spend is hardest to defend in a board meeting, because most of it doesn't work yet.
Your portcos don't need another AI pilot. They need infrastructure, built once and ready to deploy across companies.
1
10 companies buy 10 stacks, run 10 pilots, and rebuild the same workflows from scratch. Hg's Head of Portfolio Growth calls it the rebuild-from-scratch tax.
2
Autonomous outbound looks promising in week one and burns domain reputation by month one. The budget is gone and the organization's trust in AI goes with it.
3
CRM data is fragmented and under-enriched, so every downstream workflow inherits the problem.
4
Nobody can tell you which play worked, at which company, or why.
The operators Clay interviewed for its PE playbook say the technology is the easy part. The harder challenge is change management and re-skilling GTM teams to work differently.
That's the job we do.
WHY FASTFORWARD
We've sat on your side of the table
- 1
Executive-led engineering
Senior GTM engineers on every engagement. We scope to your value creation plan. One team that speaks to your operating partner and to the portco's RevOps lead in the same meeting.
- 2
Portfolio-repeatable by design
Every workflow gets built so it can be reconfigured. A scoring model built for vertical SaaS drops into business services with the inputs swapped and the logic intact. Prove the play at one company, then standardize it across the rest.
- 3
Clay as the data layer. Claude as the judgment layer.
Clay sources, enriches, and routes. Claude reads context and makes the calls a rule set can't. We engineer the connection between them and write results back to whatever system of record the company runs on.
Our team has run revenue organizations, exited businesses valued north of $1B, been through private equity buy-and-sell cycles, and defended GTM investment to CEOs and investors.
We've run the function we're now rebuilding for the AI era. Boardroom fluency and PE experience mean we understand the pressures you're under, and every system we build is scoped to hold up under that same scrutiny.
THE MODEL
Assess. Build. Deploy.
Most portcos want to start at Deploy. Almost none are ready.
1
Assess
Score before you build
- ICP and TAM
- The LinkedIn presence your buyers actually see
- The GTM stack itself
We score the data foundation, the workflow maturity, and the team's readiness to operate, and you get a stage call per portco with a ranked list of interventions.
2
Build
One system to work across portcos
Clean, dedupe, enrich, and unify into one source of truth for TAM and ICP.
Then the workflows on top:
- Account research and scoring with transparent logic
- Signal tracking
- Inbound qualification and routing
- Pre-meeting briefs that combine CRM history with third-party enrichment
3
Deploy
Compound it
Signals wired to action. Outcome data from every campaign feeds back into targeting, so each cycle of work makes the next one land better.
We tell you which stage a company is in before we build anything.
Book a free GTM assessment »
WHAT WE BUILD
Built natively on Clay, engineered to your stack
1
TAM and ICP definition with account-level enrichment and scoring
2
CRM cleansing, deduplication, lead-to-account matching, and routing
3
Signal-based ABM across hiring, funding, tech change, and intent
4
Deep account research and pre-meeting intelligence
5
Inbound qualification, enrichment, and routing
6
Competitive displacement research workflows
7
Agentic workflows with human checkpoints where accuracy matters
8
Reporting your operating team can read
HOW WE ENGAGE
Start with one company
Prove the play at one portco before you standardize. It's the lowest-risk way to find out whether the model holds in your portfolio.
Timeline
8 weeks
from signed to in production.
Ownership
You choose who operates it
We run the system for you, or we train your team to own it. That choice can change as the portfolio matures and your operating team builds its own capability.
CLAY SOLUTIONS PARTNER
We build on Clay because it's infrastructure for the modern GTM motion
because it's infrastructure for the modern GTM motionFastForward is a Clay Solutions Partner.
We design, build, and operate Clay natively — tables, workflows, enrichment waterfalls, and the integrations that write back to Salesforce, HubSpot, or your warehouse.
Point solutions get replicated. Orchestration compounds with use.
unique PE firms with portfolio companies using Clay
PE-backed companies powered by Clay
FREE GTM ASSESSMENT
Sixty minutes. Three answers. No charge.
Pick one portco and we'll assess it across three dimensions in an hour. You keep the output whether or not we work together.
- One
ICP and TAM analysis
Where the addressable market actually sits, and how much of it the company's current data can reach today.
- Two
LinkedIn executive audit
The company page plus the top three executives, scored against how buyers in the category actually evaluate a vendor.
- Three
GTM tech stack assessment
Send us the stack ahead of the call. We rank it, flag the overlap, and tell you what's carrying weight and what's just renewing.